I thought it may be helpful to define some political terms that are in play this political season. I can think of two candidates in my race that are utilizing these techniques right now. File this under the heading: Fun, Useful Facts.
As always, I thank you for reading!
Pandering is the act of expressing one’s views in accordance with the likes of a group to which one is attempting to appeal. The term is most notably associated with politics. In pandering, the views one is verbally expressing are merely for the purpose of drawing support up to and including votes and do not necessarily reflect one’s personal values.
Politicians running for office are known to pander because their winning depends on the voters. When an election is upcoming, many straw polls are taken, and the results may change by the day or even by the hour. By pandering, a politician attempts to tilt the results in his or her favor.
intransitive verb \ˈpä-lə-ˌtik\
Definition of POLITICK
A wedge issue is a social issue, often of a divisive or controversial nature, which splits apart a population or political group. Wedge issues can be advertised or publicly aired in an attempt to weaken the unity of a population; with the goal of enticing polarized individuals to give support to an opponent. The use of wedge issues gives rise to wedge politics. Wedge issues are also known as hot button or third rail issues.
Political campaigns use wedge issues to exploit tension within a targeted population. A wedge issue may often be a point of internal dissent within an opposing party, which that party attempts to suppress or ignore discussing because it divides “the base.” Typically, wedge issues have a cultural or populist theme, relating to matters such as crime, national security, sexuality (e.g. gay marriage), or race. A party may introduce a wedge issue to an opposing population, while aligning itself with the dissenting faction of the opposition. A wedge issue, when introduced, is intended to bring about such things as:
- A debate, often vitriolic, within the opposing party, giving the public a perception of disarray.
- The defection of supporters of the opposing party’s minority faction to the other party (or independent parties) if they lose the debate.
- The legitimising of sentiment which, while perhaps popularly held, is usually considered inappropriate or politically incorrect; criticisms from the opposition then make it appear beholden to special interests or fringe ideology.
- In an extreme case, a wedge issue might contribute to the actual fracture of the opposing party as another party spins off, taking voters with it.
To prevent these three consequences from occurring, the opposing party may attempt to take a “pragmatic” stand and officially endorse the views of its minority faction. However, this can lead to the defection of supporters of the opposing party’s majority faction to a third party, should they lose the debate.